Shoppers set price of milk sold in stores

A CARTON of milk could be about to change decades of price rows between dairy farmers, dairy companies and supermarkets as Carrefour is set to sell a brand where customers have agreed the ‘fair’ price. 

Under the name ‘C’est qui le patron?’ semi-skimmed milk will sell at €0.99 per litre brique with farmers receiving €0.39, compared to the 27.5 cen­times that dairy giant Lac­talis agreed to pay them last month. Lactalis had previously paid 25.69 centimes but farmers said even the new rate was ...

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