Life of a music agent moves to a different beat

Music agent Denis Adam
Press officer Denis Adam and his assistant Manon l'Huillier help organise the successful Issoudun Reggae Temple

Denis Adam, 34, is a press officer and music agent living in Indre. He is also part of the team that organises the annual Indre reggae festival Issoudun Reggae Temple, which in 2016 takes place between 18 and 20 November

Describe what your job involves

I work as an agent for musical artists and a press officer – the bridge between the media and the artist. I also discover and work with up-and-coming talent, discovering and promoting new bands. 

At the moment, one of the most notable artists I am working with are City Kay – a reggae band whose main singer comes from London. Their fourth album, Daystar, was number one in the reggae charts for three weeks. Last year, they played in some of the biggest French festivals, including the Printemps de Bourges and the Reggae Sun Ska (which had 80,000 people in attendance) and Trans Musicales in Rennes.

I am also currently working with Thomas Kahn, a young singer and folk-guitarist from Clermont-Ferrand, signed with Flower Coast records. He’s a very exciting artist, influenced by a combination of folk, reggae and blues music.

Finally, and am in the process of signing up another French group called Scarecrow – they are from Toulouse and produce hip-hop, blues music. While they are not yet well known in France, they have toured Europe, the USA and Canada and released an album in May 2015. They will also be travelling to Akin in the USA for the SXSW festival – a huge festival of contemporary ...

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